CONTENT STRATEGY AND DEVELOPMENT
Tell Your Story
At KVA, our talented writers, designers and strategists start at the end. We figure out what you want to accomplish, then create the right content in the right channels.
Social Media. Traditional Press. Internal Stakeholders. We do that. And a lot more.
Brands like Chick-fil-A, Crowne Plaza, IHG Rewards Club, InterContinental Hotels and Resorts and IHG Business Rewards have counted on us to tell their story.
INTEGRATED MARKETING AND MESSAGING STRATEGY
The Bigger Picture
Marketing teams have a lot of moving pieces. The challenge is connecting the dots. We help teams take a step back. Are your newsletters, website and social saying different things? On purpose?
We help companies define and express their unique value, and find the thread that unifies all of your communications efforts.
We’ve worked with the Juvenile Products Manufacturers Association’s (JPMA) to completely rebrand the organization with an updated mission statement, tone of voice and brand positioning to tell a more compelling story. We've streamlined marketing efforts for NADCA to ensure every tactic aligns with a strategy that achieves their goals. And we've integrated IHG Rewards Club’s hotel-facing communications to incorporate learnings from across the globe.
PUBLIC RELATIONS AND ISSUE MANAGEMENT
If your brand is trying to get attention from the media (or avoid it!) KVA brings a wealth of media relations and crisis communications experience to the table.
We achieved record-breaking media coverage for CED’s Tech Venture conference and took buzz to a new level for The JPMA Show.
We also bring a calm, conservative approach to issue management, whether you’re already in the throes of a crisis, preparing for an issue, or trying to prevent one. Our team has years of experience handling reputation and issue management for companies like Starbucks, Graco Children’s Products, JPMA, IHG, and many others.
WHAT OUR CLIENTS ARE SAYING
Council for Entrepreneurial Development (CED)
"There is no other event in the six years I have worked at CED that has garnered such media attention, and Kelly deserves the credit for raising our profile in a very significant way. I can’t think of a time when we had such message clarity, and her professional guidance and coaching made a huge difference for me and the rest of the team."
- Joan Siefert Rose, president, Council for Entrepreneurial Development